Our mission here at Scrunch It is self empowerment. We want all women to feel comfortable and love their body. No matter what shape, size or color you are, you are beautiful. 

Many women and men have struggled with curly hair. We want you to embrace it! The key to beautiful curly hair is keeping it healthy. We encourage you not to use damaging products or heat on your hair. 

Scrunch It started in July 2018. I, Devin Clifton, grew up thinking that I had straight, frizzy, unmanageable hair. My entire life, I struggled with my hair. I was constantly straightening it, coloring it, bleaching it, brushing it constantly and pulling it back in tight pony tails. One day I went to the hair salon for a color and the hair stylist just so happened to be a curly hair specialist. When I was complaining about my hair she said “I hope you know that you have curly hair. If you learn how to take care of it, your hair will be beautiful.” 

I admit, I didn’t believe her. After 32 years of thinking my hair was one way, I couldn’t believe any different. The hair stylist then explained how to take care of my hair...no brushing, keep it moisturized, no cotton towels, plopping, diffusing, all the basics. She styled my hair and I was amazing on how curly it was and most of all no frizz!

I went home and watched videos, joined social media groups (Curly Girl Support Group International is my favorite) and learned everything there was about curly hair. 

Part of washing and styling your hair is ‘plopping’. This is when you get out of the shower, put in your product and then use a polyester blend shirt to plop your hair on your head in it’s natural curl pattern. The shirt absorbs moisture while keeping your hair in it’s natural curl pattern. This prevents frizz split ends and enhances curls. However, I couldn’t get that damn shirt to stay on my head! I couldn’t do anything like get dressed, put on makeup, make breakfast, or walk across the room without that shirt falling off my head. 

So I looked online for something specifically made to plop your curly hair. I looked and looked and looked. Nothing was out there. So I headed to the fabric store and drug my trusty sewing machine out of the attic and made myself my very first Scrunch It. I used it with my next wash day and it was like the angels from heaven shining down upon me. I had mobility while plopping my hair! I could do anything! The name Scrunch it came to me and just sort of stuck. 

I had absolutely no intentions into turning my own little plopping cap into a business. But the next time I went to see my curly hair specialist, I brought Scrunch It and showed her. She tried it on, looked up at me and said “You have to get this out there! This is brilliant and would help so many people!” 

I was so excited that I ran home, filed a provisional patent and created a Kickstarter campaign to get seed money to get Scrunch It into production. I was able to raise over 300% of my funding goal in a matter of days. In the mean time, I studied the best material for curly hair, sample materials, tried different styles and sewing techniques until it was perfect. 

Scrunch It is now in production and available to purchase all over the world.