About The Team

Mission Statement: 

Dedicated to making coily, curly, and wavy haircare simple while honoring diverse cultural haircare and history.  We strive to uplift natural beauty while giving back to underserved communities.


Our Founder's Story:

Like many people, I grew up thinking that I had straight, frizzy, "unmanageable" hair. I was constantly straightening it, coloring it, bleaching it, brushing it and pulling it back in tight pony tails. One day I went to the hair salon for a color and the hair stylist was a curly hair specialist. When I was complaining about my hair she said, “I hope you know that you have curly hair. If you learn how to take care of it, your hair will be beautiful.” 

I admit, I didn’t believe her. After 32 years of believing my hair was straight, it was hard to adopt a different mindset. The stylist patiently explained how to properly take care of my hair.  The secrets: no dry brushing, keeping it moisturized, not using cotton towels, plopping, diffusing, and all the basics. She styled my hair and I was amazed how curly it was.  The most surprising thing was no frizz!

I went home and watched videos, eager to learn everything there was about curly hair. 

If you have curly hair, you have probably heard the term, "Plopping." This is when you get out of the shower, put in your product and then take a towel or t-shirt, plop your hair on it and wrap the fabric around the hair without twisting the curls. The shirt absorbs moisture while keeping your hair in its natural curl pattern. This prevents frizz, split ends, and enhances curls. However, I couldn’t get that damn shirt to stay on my head! I couldn’t do anything like get dressed, put on makeup, make breakfast, or walk across the room without that shirt falling off my head. 

Frustrated, I looked online for something specifically made to plop curly hair. I looked and looked and looked and finally concluded nothing was out there. So, I headed to the fabric store, drug my trusty sewing machine out of the attic, and made myself the very first Scrunch It. I used it my next wash day and it was like the angels from heaven shining down upon me. I had mobility while plopping my hair! I could do anything! The name Scrunch It came to me and it just stuck. 

I had absolutely no intentions into turning my own little plopping cap into a business. But the next time I went to see my curly hair specialist, I brought her the Scrunch It. She tried it on, looked up at me and said “You have to get this out there! This is brilliant and would help so many people!” 

I was so excited that I ran home, filed a provisional patent and created a Kickstarter campaign to get seed money to take Scrunch It into production. I was able to raise over 300% of my funding goal in a matter of days. In the meantime, I studied the best material for curly hair, sample materials, tried different styles and sewing techniques until it was perfect. 

Scrunch It is now in production and available to purchase all over the world. 


Meet our Team:

Devin - Founder

Favorite Scrunch It Product: Large Clumps Brush

Personal Pronouns: She/Her

Devin designed and patented the first Scrunch It plopping cap in 2018. Joining the curly hair community has been life changing for her. Not only has Devin learned how to manage her wavy hair, but she has learned so much about other cultures and the importance of hair care within them.

In her free time Devin enjoys spending time with her husband, two sons, and playing the piano.


Audra - Social Media & Customer Service

Favorite Scrunch It Product: One and Done

Personal Pronouns: She/They

Audra joined the Scrunch It Team in 2021.  From a young age her mom instilled in her a love and appreciation for her natural hair. As a part of that love, she started following the Curly Method in 2018.  As she became more active in curly communities, she noticed that BPOC (Black People of Color) were severely underrepresented in the curly space. In 2020, with several other wonderful women, they started an inclusive curly group (The Curly Hair Method) where everyone could feel welcome and learn about their hair and the history of the natural hair movement in the United States.

Audra discovered Scrunch It in 2019 with the original Scrunch It Shower and immediately fell in love. With long hair the weight of wet hair stretches out the curl. The scrunch it allowed the hair to dry with less weight pulling on her curls letting her natural pattern form as her hair air dried.  She owns every Scrunch It the company has made and is excited to be a part of the Scrunch It team!

In her free time Audra enjoys traveling, photography, theme parks and gaming with her husband.


Chloessa - Packaging

Favorite Scrunch It Product: Scrunch it Plop
Personal Pronouns: She/Her

Chloessa joined the Scrunch It team in 2019 to work in packaging. Because of her excellent people skills and her knowledge of hair through her education at the Aveda Institute, Chloessa moved into customer service.  Once Scrunch It moved packaging back in house, so that all orders would be packaged with accuracy and care, Chloessa rejoined the packaging team.

In her free time Chloessa likes to spend time with her family and play with her German Shepherd puppy.


Natalie - Wholesale Management & Customer Service

Favorite Scrunch It Product: One and Done
Personal Pronouns: She/Her

Natalie joined Scrunch It in 2022. Growing up Natalie had always been told that her hair looked “unprofessional.” In other words it was not acceptable in its natural state, be it in braids or other protective styles. Over that last 4 years she has really started to embrace and fallen in love with her hair.

Natalie brings 15 years of customer service to the team and is excited to make each of you feel like family!

In her spare time she loves spending time with her significant other, family, friends, reading, watching tv/movies and theme parks.


Alexander - Finance

Favorite Scrunch It Product:  One and Done
Personal Pronouns: He/Him

Alexander joined the Scrunch It team in November of 2018. Learning about the CGM was eye opening to the struggles that woman go through to get perfect curls. He is a huge supporter of the Scrunch It mission and a believer in what they produce and yes, I use some of the products for my sons curls as well as the One and Done.  He supports all initiatives for equality and advancements of the human race.

In his free time, he enjoys spending time with his family, playing games, watching movies and flying his drone