Mission Vision Values

Who are we? Where are we going?


Scrunch It’s Mission, Vision and Values represent input from our organization’s employees. These three foundational qualities provide guidelines for our purpose and the characteristics we strive to achieve as a corporation and as individual employees. Together, they also provide the guidelines within which we grow and develop.


Mission Scrunch It is dedicated to making coily, curly, and wavy haircare simple while honoring diverse cultural haircare and history.  We strive to uplift natural beauty while giving back to underserved communities.

Vision Scrunch It strives to be an industry leader in diversity, inclusion, education, and the embrace of natural beauty.

Values Quality, Inclusion, Community